design

Ideation for new products

Product companies need to conceptualize new products for either widening their existing markets or offer newer features and functionalities for their existing products. In either of the cases, design strategists, and designers need […]

Can there be a defined process of innovation?

I have been toying around with this for quite some time now, I have been working on various design projects ranging from Space Design (Architectural Design) to Product design, Promotional design, […]

JUGAAD the Robinson Crusoe Style of Innovation.

Makeshift product innovation: “from whatever resources available” ‘Jugaad’ is quite a popular word in the Indian design & development community. JUGAAD is also a local name for a makeshift automobile […]