The Customer Engagement Journey framework for successful software products
Awareness→Acquisition→Engagement →Conversion →Adoption →Loyalty→Advocacy Holistic Design Approach for building and maturing products or services for specific customer segments needs a clear understanding on how customer gets engaged with your product or service. This framework of ‘Customer Engagement Journey’ would help ‘product owners’, and product companies to make sure they understand different stages of this journey, […]
Hands on workshop: Designing Data fueled Applications for enterprises.
I would be conducting a hands on workshop, for UX designers, and product managers, at India HCI 2015. 17th Dec 2015, IIT Guwahati, India. The workshop is aimed at introducing the product design process that is followed in for enterprise IT products. Data is the new Oil: Modern enterprises are interested in leveraging all the data they own, […]
