The Customer Engagement Journey framework for successful software products
Awareness→Acquisition→Engagement →Conversion →Adoption →Loyalty→Advocacy Holistic Design Approach for building and maturing products or services for specific customer segments needs a clear understanding on how customer gets engaged with your product […]
Chief Design Officer in an IT Service company…
Some of my thoughts on how that role might play in IT Service companies. IT service companies have matured their offerings in last few decades. Types of the projects they […]
Why do organizations need a Chief Design Officer?
There are a variety of roles in any organization for specific predefined tasks. This enables organizations to engage right skills for specific areas of operations. The Business owners would define […]
Hands on workshop: Designing Data fueled Applications for enterprises.
I would be conducting a hands on workshop, for UX designers, and product managers, at India HCI 2015. 17th Dec 2015, IIT Guwahati, India. The workshop is aimed at introducing […]
