Digital Transformation = The fortune FOR the bottom of the pyramid
C. K. Prahalad’s economic Pyramid did inspire a lot of marketers in India for pushing tons of products like shampoo in single-use pouches selling millions of pieces, and yes it’s more profitable than selling a 200 ML shampoo bottle. but that is not the only thing we learn from the pyramid. The Pyramid is a great […]
Service design lifecycle for software Products becoming Services
Most software product companies desire to shift to ‘Subscription model’ from selling Perpetual licenses. I am calling it a transition from Selling Products to Offering Service. Microsoft and Adobe are two representative successful examples (and many others) of this type of transition. Both of them have successfully transited their flagship products to Service offerings, or pay […]
Chief Design Officer in an IT Service company…
Some of my thoughts on how that role might play in IT Service companies. IT service companies have matured their offerings in last few decades. Types of the projects they handled have grown from BPO operations for noncritical processes to business critical solutions being delivered. The value the service they are delivering thru consulting for […]
Why do organizations need a Chief Design Officer?
There are a variety of roles in any organization for specific predefined tasks. This enables organizations to engage right skills for specific areas of operations. The Business owners would define the objective of the business they want to pursue. For example; we want to manufacture and sell two-wheelers in the market, or we want to […]
Should UX designers get short course in Product Management?
I was wondering, should UX designers get a short training on Product Management or should the PMs take a short course in UX? Either way, let’s learn the other side of the story for sure. Recently I met up with a Product Manager, who said, I am ‘Done’ with the UX design, now that I […]
Ideation for new products
Product companies need to conceptualize new products for either widening their existing markets or offer newer features and functionalities for their existing products. In either of the cases, design strategists, and designers need to dream of the new functionality or the whole product whichever the case might be. Ideation for new products or service There are a variety […]
