Digital Transformation = The fortune FOR the bottom of the pyramid
C. K. Prahalad’s economic Pyramid did inspire a lot of marketers in India for pushing tons of products like shampoo in single-use pouches selling millions of pieces, and yes it’s more […]
Service design lifecycle for software Products becoming Services
Most software product companies desire to shift to ‘Subscription model’ from selling Perpetual licenses. I am calling it a transition from Selling Products to Offering Service. Microsoft and Adobe are […]
Chief Design Officer in an IT Service company…
Some of my thoughts on how that role might play in IT Service companies. IT service companies have matured their offerings in last few decades. Types of the projects they […]
Why do organizations need a Chief Design Officer?
There are a variety of roles in any organization for specific predefined tasks. This enables organizations to engage right skills for specific areas of operations. The Business owners would define […]
Should UX designers get short course in Product Management?
I was wondering, should UX designers get a short training on Product Management or should the PMs take a short course in UX? Either way, let’s learn the other side […]
Ideation for new products
Product companies need to conceptualize new products for either widening their existing markets or offer newer features and functionalities for their existing products. In either of the cases, design strategists, and designers need […]
