The Customer Engagement Journey framework for successful software products
Awareness→Acquisition→Engagement →Conversion →Adoption →Loyalty→Advocacy Holistic Design Approach for building and maturing products or services for specific customer segments needs a clear understanding on how customer gets engaged with your product […]
Design can increase impact with Deep, and Wide approach
Design in the tech industry is maturing thru last 20+ years Designers are reaching ‘Deeper’ in the product and services to make a better business impact. Depth of design: for […]
Digital Transformation = The fortune FOR the bottom of the pyramid
C. K. Prahalad’s economic Pyramid did inspire a lot of marketers in India for pushing tons of products like shampoo in single-use pouches selling millions of pieces, and yes it’s more […]
Service design lifecycle for software Products becoming Services
Most software product companies desire to shift to ‘Subscription model’ from selling Perpetual licenses. I am calling it a transition from Selling Products to Offering Service. Microsoft and Adobe are […]
Product experience design process summarized in 12 Questions
UX Product Design process; here is an attempt to summarize it in 12 questions. The most challenging part for designers, is how to align your design process to your organization’s […]
Chief Design Officer in an IT Service company…
Some of my thoughts on how that role might play in IT Service companies. IT service companies have matured their offerings in last few decades. Types of the projects they […]
Why do organizations need a Chief Design Officer?
There are a variety of roles in any organization for specific predefined tasks. This enables organizations to engage right skills for specific areas of operations. The Business owners would define […]
Hands on workshop: Designing Data fueled Applications for enterprises.
I would be conducting a hands on workshop, for UX designers, and product managers, at India HCI 2015. 17th Dec 2015, IIT Guwahati, India. The workshop is aimed at introducing […]
Bangalore design day event photos..
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Should UX designers get short course in Product Management?
I was wondering, should UX designers get a short training on Product Management or should the PMs take a short course in UX? Either way, let’s learn the other side […]
