Awareness→Acquisition→Engagement →Conversion →Adoption →Loyalty→Advocacy Holistic Design Approach for building and maturing products or services for specific customer segments needs a […]
Design in the tech industry is maturing thru last 20+ years Designers are reaching ‘Deeper’ in the product and services […]
C. K. Prahalad’s economic Pyramid did inspire a lot of marketers in India for pushing tons of products like shampoo in […]
Most software product companies desire to shift to ‘Subscription model’ from selling Perpetual licenses. I am calling it a transition […]
UX Product Design process; here is an attempt to summarize it in 12 questions. The most challenging part for designers, […]
Some of my thoughts on how that role might play in IT Service companies. IT service companies have matured their […]
There are a variety of roles in any organization for specific predefined tasks. This enables organizations to engage right skills […]
I would be conducting a hands on workshop, for UX designers, and product managers, at India HCI 2015. 17th Dec […]
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I was wondering, should UX designers get a short training on Product Management or should the PMs take a short […]
