Digital Transformation = The fortune FOR the bottom of the pyramid
C. K. Prahalad’s economic Pyramid did inspire a lot of marketers in India for pushing tons of products like shampoo in single-use pouches selling millions of pieces, and yes it’s more profitable than selling a 200 ML shampoo bottle. but that is not the only thing we learn from the pyramid. The Pyramid is a great […]
Product experience design process summarized in 12 Questions
UX Product Design process; here is an attempt to summarize it in 12 questions. The most challenging part for designers, is how to align your design process to your organization’s development process? I thought of simplifying the design process down to the level of a series of questions. The ownership of these questions and processes […]
Ideation tools workshop (Bangalore Design Day 18 July 2015)
I really enjoyed being with around 45 energetic designers, ‘Bangalore Design day event. It was a great experience talking to a very ‘live’ audience including students and very senior and experienced design professionals working in variety of industries. Enfolding my favorite toolkit, with select case studies, sharing my thoughts and actually working hands on with some […]
Ideation for new products
Product companies need to conceptualize new products for either widening their existing markets or offer newer features and functionalities for their existing products. In either of the cases, design strategists, and designers need to dream of the new functionality or the whole product whichever the case might be. Ideation for new products or service There are a variety […]
Android One = will open the next wave of mobile apps adoption in India.
With the introduction of android one phones in India, the market is getting ready for thousands of first time android phone users in India. Especially the second-third tier cities and small town dwellers, professionals who could afford to be connected to the internet now will drastically widen. The following table captures a model of mobile apps adoption […]
is Android 1 the 1 for India ?
Android One Google’s new initiative to promote Android smartphones in India. Most of the Indians today, want to update themselves to latest available technology. Having the JUGAAD philosophy, inbuilt in their DNA will Indians take the advantage of the Android 1 to improve the way they live and work? I have met many people from varied socioeconomic backgrounds who are […]
Research, Technology + Art, Creativity, Design = Innovation
Research, Technology, AND Art, Creativity, Design are the building blocks of INNOVATION The human brain is said to have two halves left brain and right brain. Many researchers believe that the LEFT side of the brain is responsible for logical sequential thinking, and the RIGHT side is more of creativity and lateral thinking. Anyways, for problem-solving, we need the […]
