Digital Transformation = The fortune FOR the bottom of the pyramid
C. K. Prahalad’s economic Pyramid did inspire a lot of marketers in India for pushing tons of products like shampoo in single-use pouches selling millions of pieces, and yes it’s more […]
Product experience design process summarized in 12 Questions
UX Product Design process; here is an attempt to summarize it in 12 questions. The most challenging part for designers, is how to align your design process to your organization’s […]
Ideation tools workshop (Bangalore Design Day 18 July 2015)
I really enjoyed being with around 45 energetic designers, ‘Bangalore Design day event. It was a great experience talking to a very ‘live’ audience including students and very senior and experienced […]
Ideation for new products
Product companies need to conceptualize new products for either widening their existing markets or offer newer features and functionalities for their existing products. In either of the cases, design strategists, and designers need […]
Android One = will open the next wave of mobile apps adoption in India.
With the introduction of android one phones in India, the market is getting ready for thousands of first time android phone users in India. Especially the second-third tier cities and small […]
is Android 1 the 1 for India ?
Android One Google’s new initiative to promote Android smartphones in India. Most of the Indians today, want to update themselves to latest available technology. Having the JUGAAD philosophy, inbuilt in their DNA will […]
Research, Technology + Art, Creativity, Design = Innovation
Research, Technology, AND Art, Creativity, Design are the building blocks of INNOVATION The human brain is said to have two halves left brain and right brain. Many researchers believe that the […]
