Our Design Process is methodical and iterative – yet flexible enough to adapt to project-specific needs
Design Process
Design Activities

Personas creation. Branding Requirements

Brain storming, white boarding with Product manager & other stakeholders.  Paper Sketches

Information Architecture.   Design Refactoring with High-Fidelity Designs


Visual Design Options.  Finalise the look & Feel
Create pixel-perfect UX Specifications

UX Governance. Helping UI team for implementation, and changes

Research Activities

User Focused Requirements Engineering. Competitive Reviews Planning Workshops

Validation of Ideas with Customers, Users

Design Validation Internal/ External

Design Validations, Usability Testing and reports

Product Validation, findings for next release plan.

AB Testing