Design Process

Our Design Process is methodical and iterative – yet flexible enough to adapt to project-specific needs.

Design Process

Design Activities

Personas creation. Branding Requirements

Brain storming, white boarding with Product manager & other stakeholders.  Paper Sketches

Information Architecture.   Design Refactoring with High-Fidelity Designs

Visual Design Options.  Finalise the look & Feel
Create pixel-perfect UX Specifications

UX Governance. Helping UI team for implementation, and changes

Research Activities

User Focused Requirements Engineering. Competitive Reviews Planning Workshops.

Validation of Ideas with Customers, Users.

Design Validation Internal/ External.

Design Validations, Usability Testing and reports.

Product Validation, findings for next release plan.

AB Testing