Digital Transformation = The fortune FOR the bottom of the pyramid
C. K. Prahalad’s economic Pyramid did inspire a lot of marketers in India for pushing tons of products like shampoo in single-use pouches selling millions of pieces, and yes it’s more profitable than selling a 200 ML shampoo bottle. but that is not the only thing we learn from the pyramid. The Pyramid is a great […]
Service design lifecycle for software Products becoming Services
Most software product companies desire to shift to ‘Subscription model’ from selling Perpetual licenses. I am calling it a transition from Selling Products to Offering Service. Microsoft and Adobe are two representative successful examples (and many others) of this type of transition. Both of them have successfully transited their flagship products to Service offerings, or pay […]
Product experience design process summarized in 12 Questions
UX Product Design process; here is an attempt to summarize it in 12 questions. The most challenging part for designers, is how to align your design process to your organization’s development process? I thought of simplifying the design process down to the level of a series of questions. The ownership of these questions and processes […]
Chief Design Officer in an IT Service company…
Some of my thoughts on how that role might play in IT Service companies. IT service companies have matured their offerings in last few decades. Types of the projects they handled have grown from BPO operations for noncritical processes to business critical solutions being delivered. The value the service they are delivering thru consulting for […]
Why do organizations need a Chief Design Officer?
There are a variety of roles in any organization for specific predefined tasks. This enables organizations to engage right skills for specific areas of operations. The Business owners would define the objective of the business they want to pursue. For example; we want to manufacture and sell two-wheelers in the market, or we want to […]
Ideation tools workshop (Bangalore Design Day 18 July 2015)
I really enjoyed being with around 45 energetic designers, ‘Bangalore Design day event. It was a great experience talking to a very ‘live’ audience including students and very senior and experienced design professionals working in variety of industries. Enfolding my favorite toolkit, with select case studies, sharing my thoughts and actually working hands on with some […]
Short talk and hands on workshop ‘Ideation in design process’
Friends, They have invited me for a short talk and conducting a hands-on workshop in the Bangalore Design day this Saturday. Ideation in design process Designers from different backgrounds (not just IT) are expected to join. I thought some of you, especially product managers might be interested in joining. Feel free to RSVP on the meetup […]
Ideation for new products
Product companies need to conceptualize new products for either widening their existing markets or offer newer features and functionalities for their existing products. In either of the cases, design strategists, and designers need to dream of the new functionality or the whole product whichever the case might be. Ideation for new products or service There are a variety […]
Android One = will open the next wave of mobile apps adoption in India.
With the introduction of android one phones in India, the market is getting ready for thousands of first time android phone users in India. Especially the second-third tier cities and small town dwellers, professionals who could afford to be connected to the internet now will drastically widen. The following table captures a model of mobile apps adoption […]
Research, Technology + Art, Creativity, Design = Innovation
Research, Technology, AND Art, Creativity, Design are the building blocks of INNOVATION The human brain is said to have two halves left brain and right brain. Many researchers believe that the LEFT side of the brain is responsible for logical sequential thinking, and the RIGHT side is more of creativity and lateral thinking. Anyways, for problem-solving, we need the […]
