The Customer Engagement Journey framework for successful software products
Awareness→Acquisition→Engagement →Conversion →Adoption →Loyalty→Advocacy Holistic Design Approach for building and maturing products or services for specific customer segments needs a clear understanding on how customer gets engaged with your product or service. This framework of ‘Customer Engagement Journey’ would help ‘product owners’, and product companies to make sure they understand different stages of this journey, […]
Chief Design Officer in an IT Service company…
Some of my thoughts on how that role might play in IT Service companies. IT service companies have matured their offerings in last few decades. Types of the projects they handled have grown from BPO operations for noncritical processes to business critical solutions being delivered. The value the service they are delivering thru consulting for […]
Why do organizations need a Chief Design Officer?
There are a variety of roles in any organization for specific predefined tasks. This enables organizations to engage right skills for specific areas of operations. The Business owners would define the objective of the business they want to pursue. For example; we want to manufacture and sell two-wheelers in the market, or we want to […]
Hands on workshop: Designing Data fueled Applications for enterprises.
I would be conducting a hands on workshop, for UX designers, and product managers, at India HCI 2015. 17th Dec 2015, IIT Guwahati, India. The workshop is aimed at introducing the product design process that is followed in for enterprise IT products. Data is the new Oil: Modern enterprises are interested in leveraging all the data they own, […]
