The Customer Engagement Journey framework for successful software products
Awareness→Acquisition→Engagement →Conversion →Adoption →Loyalty→Advocacy Holistic Design Approach for building and maturing products or services for specific customer segments needs a clear understanding on how customer gets engaged with your product […]
Design can increase impact with Deep, and Wide approach
Design in the tech industry is maturing thru last 20+ years Designers are reaching ‘Deeper’ in the product and services to make a better business impact. Depth of design: for […]
Service design lifecycle for software Products becoming Services
Most software product companies desire to shift to ‘Subscription model’ from selling Perpetual licenses. I am calling it a transition from Selling Products to Offering Service. Microsoft and Adobe are […]
Why do organizations need a Chief Design Officer?
There are a variety of roles in any organization for specific predefined tasks. This enables organizations to engage right skills for specific areas of operations. The Business owners would define […]
Hands on workshop: Designing Data fueled Applications for enterprises.
I would be conducting a hands on workshop, for UX designers, and product managers, at India HCI 2015. 17th Dec 2015, IIT Guwahati, India. The workshop is aimed at introducing […]
Ideation tools workshop (Bangalore Design Day 18 July 2015)
I really enjoyed being with around 45 energetic designers, ‘Bangalore Design day event. It was a great experience talking to a very ‘live’ audience including students and very senior and experienced […]
Gamification of Enterprise.
last Month, I Attended the first Gamification conference in Bangalore (India) and to my surprise, there were more than 350 participants for a conference and around 100 participants for the […]
