The Customer Engagement Journey framework for successful software products
Awareness→Acquisition→Engagement →Conversion →Adoption →Loyalty→Advocacy Holistic Design Approach for building and maturing products or services for specific customer segments needs a clear understanding on how customer gets engaged with your product or service. This framework of ‘Customer Engagement Journey’ would help ‘product owners’, and product companies to make sure they understand different stages of this journey, […]
Design can increase impact with Deep, and Wide approach
Design in the tech industry is maturing thru last 20+ years Designers are reaching ‘Deeper’ in the product and services to make a better business impact. Depth of design: for Software product or service Good looks: The basic looks of the product, the branding choice of images, color, icons, and typically all the visual elements […]
Service design lifecycle for software Products becoming Services
Most software product companies desire to shift to ‘Subscription model’ from selling Perpetual licenses. I am calling it a transition from Selling Products to Offering Service. Microsoft and Adobe are two representative successful examples (and many others) of this type of transition. Both of them have successfully transited their flagship products to Service offerings, or pay […]
Why do organizations need a Chief Design Officer?
There are a variety of roles in any organization for specific predefined tasks. This enables organizations to engage right skills for specific areas of operations. The Business owners would define the objective of the business they want to pursue. For example; we want to manufacture and sell two-wheelers in the market, or we want to […]
Hands on workshop: Designing Data fueled Applications for enterprises.
I would be conducting a hands on workshop, for UX designers, and product managers, at India HCI 2015. 17th Dec 2015, IIT Guwahati, India. The workshop is aimed at introducing the product design process that is followed in for enterprise IT products. Data is the new Oil: Modern enterprises are interested in leveraging all the data they own, […]
Ideation tools workshop (Bangalore Design Day 18 July 2015)
I really enjoyed being with around 45 energetic designers, ‘Bangalore Design day event. It was a great experience talking to a very ‘live’ audience including students and very senior and experienced design professionals working in variety of industries. Enfolding my favorite toolkit, with select case studies, sharing my thoughts and actually working hands on with some […]
Gamification of Enterprise.
last Month, I Attended the first Gamification conference in Bangalore (India) and to my surprise, there were more than 350 participants for a conference and around 100 participants for the workshop. Clearly shows the level of interest industry is showing to explore some concepts to make work more interesting and efficient. Gamification surely looks like […]
