Knowing your customer is knowing your business. Use this template to uncover key insights into who they are, what they value, and how to better serve them.
How to Use This Template
Identify your target audience’s demographics and behaviors. Understand their needs, analyze how they engage, and locate where they use your product. Assess when they make decisions and why they choose your product to align strategies effectively.
1) Identify the Audience (Who?):
Define the primary users or customer segments by demographics, behaviors, and needs.
2) Understand Their Needs (What?):
Outline what your customers want or need from your product or service to solve their problems.
3) Analyze Engagement (How?):
Determine how customers currently address their needs and how they will interact with your product.
4) Locate the Users (Where?):
Identify where your customers are when they use your product and where they find related information.
5) Determine Usage Timing (When?):
Identify when customers are most likely to use your product and make purchasing decisions.
6) Assess Motivation (Why?):
Understand why customers prefer your product over others and what might hold them back.
