Get into your customers’ shoes! Use this template to build detailed customer representations that make every decision customer-centered and insightful.
How to Use This Template
Start with demographics (age, location, job role), then add user goals, pain points, and behaviors. Include motivations and frustrations. Use research data to fill sections on tools they use, buying behavior, and how they prefer to engage with brands.
1) Fill in the Professional Details:
Start by entering essential details such as the persona’s company, job title, and technical proficiency.
2) Define Job Roles & Responsibilities:
Outline the key roles and responsibilities of the persona, providing a clear picture of their daily tasks and decision-making authority.
3) List Tools Used:
Include the tools and software the persona relies on to perform their job efficiently.
4) Tasks to Do:
Map out specific tasks the persona needs to accomplish, helping you understand their workflow and pain points.
5) Identify Goals and Challenges:
Document the top 5 goals the persona aims to achieve and the challenges they face in reaching these objectives.
