This model is your guide to creating a customer-centric engagement strategy that nurtures relationships and drives growth.
How to Use This Template
Start by mapping your customer engagement touchpoints across the stages, analyze your actions at each touchpoint, identify areas for improvement, and refine your strategies to foster stronger customer relationships and loyalty.
Following are the stages of the customer engagement maturity:
1) Awareness
Customers first become aware of your business.
2) Acquisition
ou gain customers who show interest in what you offer.
3) Engagement
You actively interact with customers, building relationships.
4) Conversion
Interested customers decide to use your product or service.
5) Adoption
Customers actively use your offerings and integrate them into their routines.
6) Loyalty
Customers consistently choose your business over competitors.
7) Advocacy
Satisfied customers recommend your business to others.
