Virtual Chief Design Officer (VCDO) for a Successful Product.
A virtual C-level officer may not be in the office, still, is responsible for strategic decisions for the company. This outsourcing of strategic decisions might benefit product organizations with budget constraints. I have met up with a few Virtual Chief Technology Officers CTO who with their diverse experience prove to be valuable assets to a […]
Live Local-Support Local (Post Corona Mantra ?)
World war 2 changed the world to a great extent. Changes in almost everything; Industry, Politics, Health & Wellness. Corona pandemic is a much bigger and far-reaching effect on mankind and the whole world. It will anyways take like 12 to 18 months for developing a Vaccine for Corona. At least till then, the whole […]
Role of a Mentor / Coach in startup eco-system
Design and innovation are placed in the intersection of Business, Human Values, and Technology. in this beautiful Venn diagram. (Image credit: Stanford D-school) Design and Innovation for product or service Product or Service offered by any organization can use this formula of the three facets to ensure valuable innovation delivered. For a successful innovation, product […]
Death and After-life of a product
I bought a new Laptop computer yesterday and was super happy about it. The new laptop is expected to be faster, better in every aspect of technology. Interestingly, this was the exact feeling I had a few years back for my existing laptop. The value of every product depreciates over time, and there comes a […]
Six ‘P’s of Innovation @ your organization
Are you on a journey of making your organization Design and Innovation Centric? Enterprises of all sizes know the value of innovation for their business. Many business leaders are exploring ways to make their organizations Design Centric and nurture a culture of innovation within all employees and partners. Where do you start, and how to start […]
‘First Use’ experience in enterprise software
Most startup businesses today are evaluated based on their adoption rate. Human attention span to anything new is limited and to get the most done during the ‘First-time use experience’ of your service is extremely important for the future success of your product or service. ‘First use’ experience in B2C applications: Take an example of […]
Design thinking Rocket Fuel for Start-ups.
Tech startups should adopt Design Thinking Mindset. Design Thinking could help Choose the right problems to solve, Come up with solutions that will be liked, appreciated by users, and most importantly, ‘Bought’ by the customers. Yes, Design Thinking and user empathy can add a lot of real-life user context into your solutions. Startups could also […]
Design can increase impact with Deep, and Wide approach
Design in the tech industry is maturing thru last 20+ years Designers are reaching ‘Deeper’ in the product and services to make a better business impact. Depth of design: for Software product or service Good looks: The basic looks of the product, the branding choice of images, color, icons, and typically all the visual elements […]
Digital Transformation = The fortune FOR the bottom of the pyramid
C. K. Prahalad’s economic Pyramid did inspire a lot of marketers in India for pushing tons of products like shampoo in single-use pouches selling millions of pieces, and yes it’s more profitable than selling a 200 ML shampoo bottle. but that is not the only thing we learn from the pyramid. The Pyramid is a great […]
Service design lifecycle for software Products becoming Services
Most software product companies desire to shift to ‘Subscription model’ from selling Perpetual licenses. I am calling it a transition from Selling Products to Offering Service. Microsoft and Adobe are two representative successful examples (and many others) of this type of transition. Both of them have successfully transited their flagship products to Service offerings, or pay […]
