Famli Wealth Management Platform

Brand Guidelines 2025

01 Brand Startegy

Brand Vision

Brand Attributes

Emerging Words & Concept

Brand Vision

Famli is trusted, intelligent, family-centric wealth management platform built on the understanding that wealth is more than numbers—it’s about legacy, Freedom, and a Secure Future.

From safeguarding what matters most to unlocking new avenues of growth, we empower families to take control of their financial future with clarity by bringing together technology, expertise, and empathy in one platform.

Our mission is to empower families with knowledge, tools and guidance to achieve financial freedom, and create a future where every generation thrives.

Brand Atrributes

Trust

Foundation of strong financial relationships

Trust

Enduring impact and lasting value through generations

Growth

Continuous expansion and improvement

Simplicity

Streamlined processes and clarity that makes finance easy

Intelligence

Data-driven decision-making and knowledge

Freedom

Independence and flexibility without worrying about money

Emerging Words & Concept

02 The Logo

Logo Overview

Logo Details

Logo Variations

Usage Errors

Logo Overview

Logo Details – Grid

Logo Details – Dimensions

Branding

Logo Details – Color Palette

Logo Details – Profile

Logo Variations – Black & White

Logo Variations – Favicon & App Icon

Logo Variations – Tagline

03 Colors

Color Palette

Color Schemes

Tints & Shades

Gradients

Color Palette

Color Schemes

Tints & Shades

Gradients

04 Typography

Typefaces

Use of Typefaces

Typefaces

Brand Typefaces

Content Typefaces

Use of Typefaces

UI Typography

Content

05 Brand Elements

Brand Icons

Imagery

Shapes & Patterns

Brand Icons

Imagery

Brand Images

Theme (Moodboard)

Shapes & Patterns

Shapes

Seamless Patterns

06 Brand Application

UI Elements

Brand Promotion

Social Media

UI Elements

Website

Mobile App

Brand Promotion

Letterhead & Visiting Card

Notebook & Publication Cover

Apparel & Accessories

Signage & Sticker

Social Media

LinkedIn Home Page Branding

Social Media Campaign (Post)

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