About Us

We solve design problems throughout the entire customer lifecycle, creating engaging interfaces that drive success

Thought-Craft Innovation Lab

UX | Design | Innovation

A global design studio with an excellent team of field experts, UX Designers, researchers & strategists.

Creative team Thought-Craft
Camel Product Design Award 2023 3

Our Leadership

Atul Manohar Profile Pic 1

Atul Manohar

Co-Founder & Chief Innovation Officer

Product Innovation | UX Design Idea to Product | Design Thinking | Startup Mentor

Pankaj Sapkal

Co-Founder & Chief Design Officer

Product Innovation | UX Design Idea to Product | Design Thinking | Startup Mentor

Bikash Kumar

Head of Experience Design | Business Development

User Experience and HCI | UX/UI Designer | Accessory Design

Kulkarni Vinay

Vinay Kulkarni

Head of Operations (EU)

Passionate "Business leader" recognized for team work & empathy

Our Partners

Multia

Branding and social media partner

Nullplex

Web development partner

plan-a

Social Media Marketing​

Our Design Process

Our Design Process is methodical and iterative – yet flexible enough to adapt to project-specific needs.

Design Process

Design Activities

Personas creation. Branding Requirements

Brain storming, white boarding with Product manager & other stakeholders.  Paper Sketches

Information Architecture.   Design Refactoring with High-Fidelity Designs

Visual Design Options.  Finalise the look & Feel
Create pixel-perfect UX Specifications

UX Governance. Helping UI team for implementation, and changes

Research Activities

User Focused Requirements Engineering. Competitive Reviews Planning Workshops.

Validation of Ideas with Customers, Users.

Design Validation Internal/ External.

Design Validations, Usability Testing and reports.

Product Validation, findings for next release plan.

AB Testing

Our Promise

Our focus on personalized attention ensures that your unique vision is understood and executed flawlessly.

With a commitment to excellence, we deliver top-notch designs of the highest standards, incorporating your feedback at every step.

Collaborating with Thought-Craft means experiencing a partnership that values your insights and strives to transform your ideas into successful, market-ready products.

On time deliveries

Collaborative process

Dedicated team

Quick Iterations

Explore Our Offerings​