We solve design problems throughout the entire customer lifecycle, creating engaging interfaces that drive success
Thought-Craft Innovation Lab
UX | Design | Innovation
A global design studio with an excellent team of field experts, UX Designers, researchers & strategists.
Our Leadership
Atul Manohar
Co-Founder & Chief Innovation Officer
Product Innovation | UX Design Idea to Product | Design Thinking | Startup Mentor
Pankaj Sapkal
Co-Founder & Chief Design Officer
Product Innovation | UX Design Idea to Product | Design Thinking | Startup Mentor
Bikash Kumar
Head of Experience Design | Business Development
User Experience and HCI | UX/UI Designer | Accessory Design
Vinay Kulkarni
Head of Operations (EU)
Passionate “Business leader” recognized for team work & empathy
Our Partners
Multia
Branding and social media partner
Nullplex
Web development partner
plan-a
Social Media Marketing
Our Design Process
Our Design Process is methodical and iterative – yet flexible enough to adapt to project-specific needs
Design Activities
Personas creation. Branding Requirements
Brain storming, white boarding with Product manager & other stakeholders. Paper Sketches
Information Architecture. Design Refactoring with High-Fidelity Designs
Visual Design Options. Finalise the look & Feel
Create pixel-perfect UX Specifications
UX Governance. Helping UI team for implementation, and changes
Research Activities
User Focused Requirements Engineering. Competitive Reviews Planning Workshops
Validation of Ideas with Customers, Users
Design Validation Internal/ External
Design Validations, Usability Testing and reports
Product Validation, findings for next release plan.
AB Testing
