Product Maturity Determines the UX Inputs

Journey of an Idea to a Successful product, UX Design

Differentiated UX Design Services forMaturity-Specific Needs

We define 6 levels of Product maturity, which have differing UX Design requirements for each level.

1

PROBLEM
IDENTIFICATION
Product Concept Validation

Formalise & Validate the User Personas.

Formative User research with specific user personas for validating user pain points.

Identifying and addressing the specific aspects of a problem.

2

CONCEPTUAL
SOLUTION
Solution Framework

Mapping Features to Persona pain points.

Solution framework validation with User personas.

Articulating the solution concept, Story telling.

3

SOLUTION
DEMO
Zero Code clickable Demo

Hi-Fidelity Clickable Demo of your product to explain the solution benefits of solution.

Demos for Customer validation, or Pitching and funding rounds.

4

BETA
LAUNCH
Minimum Viable Product

Articulate the MVP to demonstrate the value of the working solution.

UX Design for Minimum Viable Product. Interaction design, Visual Design, and Design specifications

5

STABILITY
AND SCALING
Complete Customer Experience

Define all touch-points of the customers and users.

Service map of Complete customer lifecycle.

Designing for all the touch-points.

6

GROWTH
PHASE
UX Governance

Setting up UX practice.

UX Patterns library: Elaborate design language for the product.

UX Design process for faster design and validation turn around.

Contact us to know
How Thought-Craft can help you through the

Journey of an Idea to Product