The objective is to design a kid-friendly watercolor box inspired by the sleek and modern look of an iPad. This watercolor box will incorporate an innovative color drop design to prevent messes, a lid that doubles as a color palette, and a built-in stand to keep the box at a proper angle, making it easier for kids to access and use the watercolor cakes while painting.
Kokuyo Camlin Ltd., a distinguished and established leader in the art supplies industry, has built a legacy of trust and excellence. With a rich history of providing high-quality products, the company is dedicated to fostering creativity and innovation for artists of all ages and skill levels.
Their mission is to inspire creativity and enhance the artistic journey by providing innovative, user-friendly products that cater to everyone from young children to seasoned professionals.
7th Std Student
“I Want to create beautiful paintings to decorate my room and give as gift to family members and friends.”
5th Std Student
“I am creative, curious, and imaginative and like experimenting with colors and expressing myself through art.”
Water Color Artist
“I am a professional watercolor artist. I have developed a unique style that combines traditional watercolor techniques with modern themes. I also teach watercolor painting at a local art studio.”
Three seasoned design experts conducted a heuristic evaluation focusing on distinct aspects of usability. Their collective evaluation aimed to refine the design aspects, prioritizing user-centric improvements like usability, learnability, findability, standardization, etc.
User flows were crafted after a comprehensive assessment of the current proof-of-concept product, ensuring a systematic approach to understanding user interactions, needs, and navigation within the application.
Concepts were iteratively developed through multiple rounds of paper sketches before jumping to the digital medium and preparing the wireframes.
The app’s structure and navigation were redesigned, improving how users find features. This revamp focused on reducing clutter by refining options and optimizing taxonomy, leading to a more intuitive and efficient navigation system.
Interactive design patterns like table interactions, data filtering, status indicators, etc, were introduced for enhancing the usability.
The Low-fidelity wireframes were refined with the added visual design in accordance with the brand identity of the product. Furthermore, interactions were designed and highlighted using zero-code clickable prototypes.
The AI assistant was personified as a “Buck” character which also serves as the brand mascot. This adds to the visibility, interactivity and engagement of the feature.
After research and iterations, following interaction guidelines were defined to increase the perceived credibility and engagement of the AI assistant:
We designed a complete Design system, comprising of all common UX patterns, to make the application consistent and make a matured Enterprise Application. Some examples of component specifications and visual style guide from the design system.
Design Specifications Handoff:
Recommendations for Specification Corrections:
Identification of Bugs and Loopholes:
Multiple Rounds of Testing and Feedback:
Refinement of Design Specifications: